A Legacy of Craftsmanship, Passed Through Generations

Atelier Motors stands as a testament to passion, precision, and timeless design. Founded in 1995 by visionary craftsman Harold Williams, who created his very first hand-built model car with the same devotion as the world’s finest automakers, our story began with a simple dream — to turn miniature cars into true works of art.

For over two decades, Harold’s dedication shaped Atelier Motors into a name synonymous with excellence. After his passing in 2018, his sons Richard and Joseph Williams carried forward his legacy, blending their father’s old-world craftsmanship with modern innovation.

Today, every diecast car we produce is handcrafted in-house — meticulously designed, painted, and assembled by skilled artisans who share the same passion that started it all. Each model embodies precision, emotion, and authenticity, offering collectors not just a car, but a piece of history.

Atelier Motors continues to redefine what diecast can be — an experience of artistry, heritage, and perfection that lives on from generation to generation.